March, 2021

  • Second Screen Interactivity: How it Can Engage, Analyse and Promote to Your Audience

    Second screen interactivity involves using the fact that most television or first screen viewing takes place alongside viewing a secondary screen to your advantage.

    It means rather than those viewers looking at something unrelated to the first screen on their mobile device.

    They are looking at something that keeps them engaged with the content on the first screen. Here’s how it works and benefits your audience..

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