• 14 August 2021 by Intrasonics Team

  Music Watermarking - What it is & Why You Should Watermark Your Music

  Over the past 20 years, interest in digital and audio watermarking has grown. This increased interest has partly been due to the ever-increasing illegal piracy and sharing of copyrighted content. Music is an area that is particularly prone to piracy which makes music watermarking an attractive proposition for producers and distributors of music. But what is Music Watermarking? We explain..

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• 19 July 2021 by Intrasonics Team

  Broadcast Watermarking - Why Broadcasters Should Be Using This Watermark Technology

  One of the most effective ways for broadcasters to track their content is through broadcast audio watermarking. But, what is broadcast watermarking and is it the same thing as broadcast monitoring?

  In the following post, we are going to look at this subject in greater detail, so that you not only understand what broadcast watermarking is but how and why it should be used…

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• 02 July 2021 by Intrasonics Team

  What is Forensic Watermarking? Everything You Need to Know

  Piracy and the illegal use and distribution of content is a massive threat to the creators, owners and distributors of original content.

  For a snapshot understanding of the issue, you only need to consider that during 2017, illegal music sites were receiving a total of 100 billion visits.

  Forensic watermarking is one of the most comprehensive and effective forms of protection against piracy and the illegal use, download and distribution of digital content in all its forms. What is forensic watermarking, and who can benefit from it?

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• 30 June 2021 by Intrasonics Team

  Live Sports Watermarking - Why the Forensic Watermark is a Great Anti-Piracy Solution For Broadcasters

  With the global demand continuing to increase for streaming services and how easily accessible this content is on various devices, illegitimate OTT live sports services have profited. As well as helping to prevent illegal access, live sports audio watermarking can also help with the tracking and monitoring of popularity and engagement. Here’s how…

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• 18 May 2021 by Intrasonics Team

  Audio Watermarking Example - Can You Tell the Difference? (Listening Test)

  Even if you understand the theory behind the audio watermark, you might be wondering what the practical implications are.

  In this post, we take you through the differences between the popular technologies and then let you hear the difference for yourself by showing you some audio watermarking examples

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• 20 April 2021 by Intrasonics Team

  Intrasonics' Music Recognition Technology: How It Differs From the Competition and How Broadcasters Can Benefit

  Music recognition technology is a hot topic in the music industry. But while Shazam, Spotify, and Pandora are all fighting for their piece of the market share, there’s another similar technology that was developed with another audience in mind; broadcasters. We explain how they can benefit from our technology…

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• 19 April 2021 by Intrasonics Team

  Watermarking a Live Stream: How an Audio Watermark Can Solve Your Live Streaming Issues

  In this post, you’ll learn more about the four issues that watermarking a live stream can help solve: Lag, Latency Issues, Inaccurate Audio Sync and Piracy. As a broadcaster, whether through television or live streaming, you want to make sure that these issues can be addressed. Learn how…

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• 15 March 2021 by Intrasonics Team

  Second Screen Interactivity: How it Can Engage, Analyse and Promote to Your Audience

  Second screen interactivity involves using the fact that most television or first screen viewing takes place alongside viewing a secondary screen to your advantage.

  It means rather than those viewers looking at something unrelated to the first screen on their mobile device.

  They are looking at something that keeps them engaged with the content on the first screen. Here’s how it works and benefits your audience..

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• 21 February 2021 by Intrasonics Team

  How Fast Can Audio Matching Identify Audio Content? The Variables Explained

  How long does it take for audio matching to identify audio content? It depends on the type of audio matching software you use. We explore the different methods and what affects detection time.

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• 07 February 2021 by Intrasonics Team

  Does Background Noise Affect Audio Watermark Detection? (Including Motion and Music Genres)

  Different watermark technologies have varying CDR’s (correct detection rates) in different environments. In this post, we look at the following environment variables: background or crowd noise, motion and music genres.

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