• 15 March 2021 by Intrasonics Team

  Second Screen Interactivity: How it Can Engage, Analyse and Promote to Your Audience

  Second screen interactivity involves using the fact that most television or first screen viewing takes place alongside viewing a secondary screen to your advantage.

  It means rather than those viewers looking at something unrelated to the first screen on their mobile device.

  They are looking at something that keeps them engaged with the content on the first screen. Here’s how it works and benefits your audience..

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• 21 February 2021 by Intrasonics Team

  How Fast Can Audio Matching Identify Audio Content? The Variables Explained

  How long does it take for audio matching to identify audio content? It depends on the type of audio matching software you use. We explore the different methods and what affects detection time.

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• 07 February 2021 by Intrasonics Team

  Does Background Noise Affect Audio Watermark Detection? (Including Motion and Music Genres)

  Different watermark technologies have varying CDR’s (correct detection rates) in different environments. In this post, we look at the following environment variables: background or crowd noise, motion and music genres.

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• 15 January 2021 by Intrasonics Team

  Audio Watermarking Vs. Audio Fingerprinting - Which Should You Choose & Which is Best For Your Needs?

  Audio watermarking and audio fingerprinting are sometimes clubbed together in the same category of content identification systems. However, many vital differences are essential to consider before deciding which one is best for your uses. To help you understand the differences, we discuss the basics of audio watermarking and fingerprinting, what makes them different from one another, the various pros and cons of each, and the best use cases for both.

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• 03 January 2021 by Intrasonics Team

  How to Track Radio Advertising - 11 Different Ways to Track Performance (and the best way)

  Monitoring your radio ad campaigns is essential. But how do you do it? We highlight 12 of the most popular ways and discuss their effectiveness…

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• 15 December 2020 by Intrasonics Team

  TV Ad Tracking - How Do I Know if Users of my App Have Watched a TV Advert?

  Tv advertising can be a marketing option that pays dividends but how do we track Tv ads for the best results? Find out here

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• 05 December 2020 by Intrasonics Team

  Audio Pattern Recognition - Why it is Important and How it is Used

  In this post, we explain what audio pattern recognition is, how it works and then show you some real world examples of the technology in action.

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• 27 November 2020 by Intrasonics Team

  Can You Hear if Audio is Watermarked? 3 Watermarking Technologies Explained

  Audio watermarking is the process of adding an electronic identifier that is embedded into an audio signal, but can it be heard? We explore the different technologies available and answer that question here

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• 20 November 2020 by Intrasonics Team

  What Technology Can be Used to Detect Piracy of Audio and Video Streams?

  Even though we live in an era where the technology behind audio and video streaming platforms is at its sophisticated best, piracy still continues to plague the industry. But which technology can be used to take a stand?

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• 09 November 2020 by Intrasonics Team

  What is Audio Fingerprinting? When, Where and Why You Should Use It

  The ultimate guide to audio fingerprinting. What it is, how it works, why it is used and everything you need to know. Learn why it is one of the most useful ways of identifying audio

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