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Spanish Agency La Moderna Launches Interactive Companion App for TV using Intrasonics
February 2012
Spanish marketing agency La Moderna, based in Madrid, has launched a new app for Android and iOS smartphones that combines second-screen interactvity with Intrasonics audio watermarks inserted into broadcast TV shows and adverts.
The new app, called Interaction, opens a new paradigm for broacasters and advertisers in interactive second-screen advertising, audience participation and accurate audience behaviour analysis. The Interaction app incorporates the latest Intrasonics Software Development Kit to enable it to listen for and respond to audio watermark codes in broadcast content. Advertisers will use Intrasonics audio codes in their TV adverts to trigger direct engagement with audience members running the Interaction app, making it possible to reward audiences for watching whole adverts instead of skipping them.
For TV shows, the Interaction app will enable audience members to particpate directly with and respond to events that occur in the shows, such as live voting, joining in quizzes or simply receiving additional information and content related to the show or its subject.
The launch of the Interaction app has generated a great deal of publicity in Spain. A selection of some of these articles is available from the following links:
Cine & Tele Online
Gizmologica
iMAPAS.net
CineVideo Online
ElPublicista.com
TechWeek.es
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Intrasonics Technology Used in Second-Screen Pilot Broadcasts
November 2011
A software development kit (SDK) provided by Intrasonics was recently used by the
BBC to test the concept of "second-screen synchronisation" during a series of pilot
broadcasts of the "Secret Fortune" quiz. The pilot is referred to in the following excerpt from a BBC Technical Blog by Jerry Kramskoy:
So what are we up to?
A closed pilot is running that enables a couple of hundred people to participate in the
Secret Fortune Quiz through a mobile app (a hybrid of native and Web). In this game
each participant uses their mobile to engage with the format of the show, answering the
questions and getting scored throughout the game.
Intrasonics’ SDK effectively provided the ‘audio sync plug-in’ functionality which Mr Kramskoy refers to in this second blog extract:
So, a large part of our work in R&D recently has been developing an API and architecture
for a framework that supports different pluggable synchronisation mechanisms, currently
asymmetric, which has been deployed for the Secret Fortune pilot. This provides a
simple Javascript abstraction for a content-aware service, which can be developed
without concern to the physical mechanism employed. We have been exploring audio and
IP-based sync plug-ins. We are adding in a symmetric sync module shortly. And we
are also investigating various asymmetric technologies with regard to robustness,
accuracy and intrusiveness.
For more, please visit Jerry Kramskoy's full Blog. Further details of the implementation are also given in Steve Jolly’s blog.
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Ball State University's Center for Media Design Trials Intrasonics SDK for Interactive Television
October 2011
Ball State University (Indiana, USA) students will test a new system that syncs TV and mobile communication devices under a new partnership with Intrasonics which is making its Software Developer Kit (SDK) available to Ball State’s Center for Media Design (CMD) for testing and application development. Michael Holmes, director of CMD’s Insight and Research unit commented:
Applications on mobile devices are an important new form of interactive television (iTV) so it’s crucial Ball State students have an opportunity to master the development tools for such apps.
Luc Jonker, CEO of Intrasonics, said Ball State was selected for the partnership due to the university’s groundbreaking research in interactive television.
Ball State’s Center for Media Design is one of the leading institutions exploring the future of TV, so we’re naturally delighted that its talented students will be getting hands on with our technology. Intrasonics provides unrivalled interactivity between brands and their audiences. The only limit into how the technology is used to create that interactivity is the creativity of the app developers and the brands they work for. We’re therefore genuinely excited to see how this new generation of students exploits this potential to shape the future of TV.
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View the Ball State University press release |
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Intrasonics Launches SDK for Mobile Apps to bring New Level of Interactivity to TV
October 2011
Intrasonics is delighted to announce the launch of its software development kit (SDK) to bring a new level of interactivity to TV. The SDK allows content owners and brands to build compelling engagement with their audiences by enabling consumers to interact with the big screen using apps on the second screen.
Intrasonics is the innovative leader in a broadcast audio watermarking technology that allows this seamless interaction with mobile devices. The SDK allows brands to create mobile applications which respond to hidden codes in audio broadcasts, triggering actions on consumers' smartphones and tablets and providing vital audience data. For example, viewers now have the ability to play along on the second screen with TV quizzes or vote in contests. Brands, networks or shows can run a loyalty program that rewards loyal viewers.
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Download press release |
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Intrasonics Selected as Finalist in CTAM's 2nd Annual iTV Idol Competition
October 2011
Intrasonics has been shortlisted for "iTV Idol: Groundbreaking Applications" at this week's CTAM show in New York, which showcases the TV related apps with the most potential.
Luc Jonker, Intrasonics CEO, commented: "Broadcasters and advertisers across the globe are focused on increasing engagement among their audiences. Reaching the final of the CTAM iTV Idol competition is a fantastic achievement, and really demonstrates the industry need for the interactivity and insight we can deliver."
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View CTAM press release |
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Ipsos MediaCT launches London MediaCell panel
September 2011
Following the successful trials in London, Ipsos MediaCT is now moving on to a test panel of over 350 respondents, to passively measure their radio listening via MediaCell – Ipsos’ mobile phone-based radio measurement system. MediaCell involves the insertion of encoded content by radio stations broadcast on their range of platforms, and the detection of these codes by software on smartphones. The London panel will run for a minimum of a year and will build on the existing co-operation with RAJAR.
The project will run for a minimum of 12 months and is being wholly funded by Ipsos MediaCT. It will involve the BBC, Global, Bauer, Absolute, Smooth and TalkSport stations. The project will also involve all the leading smartphone mobile operating systems (Symbian, Android, Apple iOS & RIM BlackBerry OS).
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Download press release |
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Intrasonics Develops Mobile Radio Audience Measurement System for Ipsos MediaCT
Ipsos MediaCT, the media, content and technology division of worldwide research group Ipsos, has begun a major field test of a new way to measure radio audiences using Intrasonics acoustic code technology.
MediaCell is a revolutionary development that utilises additional software on an existing
mobile phone handset to enable it to "listen" for codes inserted by a radio station at the point
of transmission and thus identify the station, platform and time. The codes themselves are
digital fingerprints which are inaudible to the human ear. Respondents taking part are not
required to do anything special other than carry their mobile phones, which continue to
operate as ordinary phones, with them as they go about their daily business.
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Download press release |
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Intrasonics Attends Streaming Media Europe Conference
We're proud to be exhibiting at the Streaming Media Europe conference in London on October 14 and 15. At our stand, well be demonstrating our unique technology in action and we're looking forward to
greeting a wide range of business and technology professionals from several of the markets we address, but especially from the world of online video and brand advertising.
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More about Streaming Media Europe 2010 |
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