MTV España
Gandia Shore
Reality TV Companion App
Watch Gandia Shore on MTV
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Engage with the Stars of the Show
App Creation: Moderna
Production: Magnolia TV

MTV Spain - Gandia ShoreAudio Watermarks For Content Triggers

MTV Spain chose Intrasonics as the technology to enable second screen interaction with its high-rating interactive reality TV show, Gandia Shore. Using Intrasonics audio watermarking technology, MTV engaged its 18-24 audience by granting access to exclusive content on their smartphones and tablet devices through the MTV XTRA app.

Intrasonics’ technology was built into in the MTV XTRA app to enhance the viewing experience. When triggered by inaudible codes embedded in the MTV broadcast, the app allowed the show’s millions of viewers to access a wide range of content including unseen footage, exclusive interviews with the stars of the show, backstage pictures and teasers of explosive future storylines.

MTV Espana Gandia Shore App

Based on the US show, Jersey Shore, and set in the Spanish town of Gandia, the programme attracted almost 5 per cent audience share for its first episode; a five-fold increase on MTV Spain’s usual share.

The interactive app proved extremely popular with MTV’s target audience. On the day of its launch, over 500,000 items of content were served directly to viewers of Gandia Shore in just 45 minutes.

Cooperating Parties
NETWORK
CHANNEL
PRODUCTION
APP BUILD
Viacom
MTV España
Magnolia TV España
La Moderna

The success of MTV Xtra reconfirms the value of second screen as a tool to enrich the consumer experience of our audience TV.

Jorge Conde , Director Of Mobile Services, Viacom Spain