Our Management TeamShort Bios

Michel Meijerink

CEO

Michel is a skilled entrepreneur in the digital space with an impressive track record. He’s been working in the Internet industry since 1998 driving high-growth Internet businesses in Europe and the US. Michel is a strategic player and an inspiring leader, with the ability to build strong teams and manage complex relationships on a global level.

As VP Country Management at World Online, the fastest growing and largest ISP in Europe in the late 1990s, Michel was instrumental in growing the World Online European footprint, enabling an IPO which raised €2.5B at a valuation of €12B and which led shortly to World Online’s successful merger with Tiscali.

Michel is skillful at solving “bottlenecks” and identifying opportunities. As interim Country Manager for Tiscali Belgium, he turned around the struggling organization and grew its market share to the second largest in the country within a year. At Playlist, a Silicon Valley streaming music start-up with 65m users, Michel restructured the company and laid the foundation for a new and sustainable business model.

In 2004, Michel launched his own Internet strategy and web development agency, which serviced an impressive list of clients in the Telco, Software and Publishing industries, consulting on and building bespoke cloud-based solutions. One of these was Shopzonline, a seamlessly integrated ecommerce and wholesale trading platform created to service the diverse and fast-paced “daily deal” sites for the largest Dutch publishers: Telegraaf Media Group, Reed Elsevier and De Persgroep.

Dr Peter Kelly

CTO

Peter holds a first class degree in physics from the University of Cambridge, an MSc in exploration geophysics from Imperial College, London and a PhD in the science of the Earth’s magnetic field from Leeds University.

Peter left academic research to join Matra Marconi Space (now Astrium) where he designed digital signal processing chips for communications satellites, some of which are in orbit today.

After Matra Marconi, Peter returned to Cambridge to join Sagentia (LSE: SAG) as a senior consultant with a particular focus on solving real world problems using signal processing algorithms. While at Sagentia, Peter worked on a wide range of projects including seismic data processing, steganography (hiding data in images and audio), DNA sequencing, retinal biometrics and image processing.

Peter’s work on audio steganography (watermarking) was instrumental in the creation of Intrasonics inside Sagentia in 2001 and its eventual and successful spin-out in 2007.

Dr Michael Woodley

Director Of Consumer Products

Michael holds an MA in Chemistry from the University of Oxford (Balliol) and a PhD in Nuclear Magnetic Resonance (NMR) from the University of Cambridge (St. John’s).

After university, Michael joined Cambridge Neurodynamics as a senior developer working on AI and Biometrics. While at Neurodynamics, Michael helped establish and became Head Of Product Development for Autonomy Corporation, which was acquired by HP for $11BN.

In 1996,  Michael co-founded Green Cathedral plc, a Cambridge-based tech incubator and digital agency which, with Michael as CEO, grew to 70 people. Green Cathedral’s agency business was acquired by Golley Slater Group in 2008. Michael is also co-founder of Clickstream Technologies plc (Web analytics), Phonesync (mobile data sync) and Doovle (video search engine), all of which were Green Cathedral spin-outs.

In 2011, Michael joined Intrasonics to help the company engage with agencies, app developers and broadcasters interested in using Intrasonics audio watermarking technology to create smartphone and tablet apps that interact with broadcast TV, cinema and radio.

Arvind Ramachandran

Head Of Operations

Arvind joined Intrasonics in 2014 to manage the company’s operations and key projects.

Arvind has over 15 years of experience working for startups and multinational companies.

Prior to joining Intrasonics, Arvind worked for ip.access, managing customer projects for Tier 1 Telecom Operators across Europe, Middle-East and Asia.

His previous experience includes working for blue chip companies including Qualcomm, Motorola and Alcatel managing various customer projects across Europe and the US.

Arvind has a technical background and a strong customer focus in delivering the technology to key clients and helping to grow the business.

Arvind holds Computer Science Engineering degree and an MBA from London Business School.